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QUESTION

The primary care medical group wants to contact patients who have not been in the group for an appointment within at least the past 2 years.

The primary care medical group wants to contact patients who have not been in the

group for an appointment within at least the past 2 years. The senior partner wants to

send them an informational flyer about the practice and a refrigerator magnet that has

the group's telephone number and after‐hours service number. As the marketing

director for the practice, evaluate this approach in light of the HIPAA regulations. Can

this be implemented?

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