The product mix is not limited to the quot;rightquot; product. A company may have the wrong product mix for the customers it serves.

The product mix is not limited to the "right" product. A company may have the wrong product mix for the customers it serves. For example, putting a luxury clothing store in a poor neighborhood would be the wrong product mix for the potential clientel. The product mix might have to change to feature more moderately priced apparel.