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QUESTION
The relationship between advertising and product differentiation is a. positive; the more differentiated the product, the more a firm is likely to spend on advertising. b. irrelevant; firms with diffe
The relationship between advertising and product differentiation is
a. positive; the more differentiated the product, the more a firm is likely to spend on advertising.
b. irrelevant; firms with differentiated products do not need to advertise.
c. negative; the more differentiated the product, the less a firm is likely to spend on advertising.
d. zero; there is no relationship between product differentiation and advertising.
