The role of culture in international selling is extremely important; for this assignment you will be selling in China. Please answer the following questions: 1What are the implications ofGuanxinetwork

The role of culture in international selling is extremely important; for this assignment you will be selling in China. Please answer the following questions:

1What are the implications ofGuanxinetworks for selling in China?

2An important Chinese cultural issue is the avoidance of loss of face. Discuss its implications for selling in China.

3Explain the concept of self-reference criteria and its implications for selling in China.