there are many businesses that do not have websites because quite frankly it is unnecessary.

there are many businesses that do not have websites because quite frankly it is unnecessary. Take my current job for instance I work at a cigar shop that sells tobacco, does check cashing, and western union. In this field I feel a website is confusing because it is kind of self explanatory on what we sell. I agree with having a website if you want to spread a message to new and future customers or followers in your case. My idea of a first impression is being greeted with a smile and having passion, the reason I feel this important because they are sincere and honest. 

There was a discussion in my last class where we talked about employees over customers, and I truly believe that this is a better drive point. Now the reason why I state this is because when you take care of your employees they will work harder and more efficient for you. A happy employee is a good employee as I always have seen, most of the jobs out there that cater to the customers first and crap on their employees have high turnovers and unsatisfied employees. Personally I have always been able to tell when someone has a fake smile and a genuine smile, it is remarkable that there are so many companies still follow the customers comes first model when I feel that employees should come first. 

Anyway that's my two cents please let me know your thoughts.