Thirty years ago when you founded this company, you were content that you were making enough money to pay the rent on the two-bedroom apartment you...

Thirty years ago when you founded this company, you were content that you were making enough money to pay the rent on the two-bedroom apartment you moved your new spouse into. Since then, your hard work and good fortune have paid huge dividends. But you're still not happy. Your net pre-tax margin is 4.0% of sales and your biggest competitor constantly returns 5.1% pre-tax. You've cut costs to the bone. You've sourced the best prices on materials. You've outsourced and globalized where there was a positive cost/benefit ratio. Your facilities are far from opulent and your executive compensation packages are at the industry expectations. When you compare each line item of your P&L to the line items of your competitor's P&L, there are very few differences except these two:1.