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This assignment covers the design thinking process in the hospitality industry. Please read the following case studies/articles and answer the questions below. Each answer should be 1 page in length (
This assignment covers the design thinking process in the hospitality industry. Please read the following case studies/articles and answer the questions below. Each answer should be 1 page in length (2 pages total), double spaced.
- https://www.cio.com/article/3188724/how-design-thinking-drives-marriotts-digital-strategy.html (Links to an external site.)Links to an external site.
- https://medium.com/@andjelicaaa/design-thinking-in-hospitality-15e3605aca71 (Links to an external site.)Links to an external site.
- https://www.swisseducation.com/en/news/academics/why-design-thinking-matters-in-the-hospitality-industry-3662 (Links to an external site.)Links to an external site.
Questions:
- How is the hospitality workplace evolving? Give examples of how technology is changing the service environment.
- Using design thinking methodology, identify 3 prevailing concepts and describe their application used by the 3 case studies.