This is a part of my marketing project. The main problem is making a proper marketing plan for a start up in Sydney called Arula. The description of the start up and their product are mentioned in the

This is a part of my marketing project. The main problem is making a proper marketing plan for a start up in Sydney called Arula. The description of the start up and their product are mentioned in the files uploaded. They currently don't have any marketing activities, therefore the essay will generate a marketing plan adjusted for them and their product. 

Please use any relevant concept and theory to apply in the marketing plan such as 4Ps, Blue Ocean/Red Ocean Strategy, etc. I will attach some lecture files for you to get some ideas. 

Maximum: 2000 words.

Requirement: use at least 10 citations.