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QUESTION

This is the second milestone of your business plan—the marketing plan.Tasks:Research the market of the attached project. generate a 6- to 7-page marketing plan for your chosen project. In your mark

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of the attached project.  generate a 6- to 7-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

  • Explain how the marketing plan targets the market segment.
  • Provide a positioning statement for your project.
  • Define the products and services you will offer.
  • Develop and detail a pricing strategy you will use.
  • Describe the promotion plan you will implement.
  • Identify the target locations with an assessment of their viability
  • Additionally, tell me what  will you be consulting with the airlines about? Most consulting firms specialize in on 1-2 business functions like marketing and advertising, or accounting and finance.

    In your SWOT analysis you focused on the strengths and weaknesses of the airline industry, not the strengths and weaknesses of your consulting firm. 

  • Attached is the consulting firm document you will be using for the project as well as a sample paper for what is required.

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Positioning ****** *** * ******** **** ******* ****** of ********** ***** ********** * ****** R A ***** * * ********** * ****** * ******** * * & ********** * * ****** ********* global ********* **** ********* for ********* biodiversity **** ******* ***** ************

Click here to download attached files: RobertsD_M1_A3.docx
Click here to download attached files: Milestone 2 DLCC.docx
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