Thousands of new products are introduced annually and many fail. The annual cost ofproduct failures to US firms can reach about $100 billion.

Thousands of new products are introduced annually and many fail. The annual cost ofproduct failures to US firms can reach about $100 billion. As a marketing student write acomprehensive essay to a group of business people in the US Virgin Islands interested in howto guide against failures of new products. 

I need help writing a good introduction for the topic above.