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To demonstrate the intracacies of search queries and the corresponding search results page and how something as minor as a singular vs a plural can affect them, please:Do a singular non branded search
To demonstrate the intracacies of search queries and the corresponding search results page and how something as minor as a singular vs a plural can affect them, please:
- Do a singular non branded search query
- Brand: Jeep
- Non-brand: off road vehicle
- Screenshot the organic results
- No ads
- No shopping listings
- Do a search for the plural of that query
- Screenshot the organic results
- Provide a description of how the organic results changed