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QUESTION

To demonstrate the intracacies of search queries and the corresponding search results page and how something as minor as a singular vs a plural can affect them, please:Do a singular non branded search

To demonstrate the intracacies of search queries and the corresponding search results page and how something as minor as a singular vs a plural can affect them, please:

  • Do a singular non branded search query
    • Brand: Jeep
    • Non-brand: off road vehicle
  • Screenshot the organic results
  • No ads
  • No shopping listings
  • Do a search for the plural of that query
  • Screenshot the organic results
  • Provide a description of how the organic results changed
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