To prepare your plan’s positioning strategy, consider competitors in the market, and decide how your company’s product should be positioned for the following:  Brand building      opportunities  Bran

To prepare your plan’s positioning strategy, consider competitors in the market, and decide how your company’s product should be positioned for the following: 

1. Brand building      opportunities 
2. Brand      optimization opportunities with your target markets 
3. To assist with      other marketing and promotional strategies in the future 

Write your positioning strategy. Include information about how you will differentiate the product in the marketplace. Include the following in your strategy:

• A positioning      statement 
  • Remember to       restate your target customers, their wants and needs, and how the product       or service meets those wants and needs. 
• The positioning      strategy should include information about the following: 
  • Product       differentiation. How is your product different in its features, such as       quality, performance, and reliability? Consider customer aftercare       differentiation. This includes opportunities that the company offers with       services that complement the initial purchase of the core product. Add       notes about customer service information including the employees who work       for the company that interact with the customers. 
  • Channel       differentiation. The channel differentiation represents how easy it is       to communicate with the company when ordering additional parts (e.g.,       service repair, warranties, and more). 
  • Image       differentiation.       Image includes the product’s identity and image in the marketplace. Image       is about how your customers and market view the company and its products.       The company’s image can include its value proposition, the brand’s       personality, and its influence to persuade the customer to buy. It also       makes the product stand out from its competitors.