To whom it may concern, I have to make a paper about product packaging, I would also like to include the importance of packaging for cereals. But...

To whom it may concern,I have to make a paper about product packaging, I would also like to include the importance of packaging for cereals. But this is the question where I stumbled on. How important is it actually. It is a FMCG, but first impressions are also important of course. Could you please help me with this critical question? Thank you in advance.