Today, most jobs check potential candidate's social medias before hiring, so this shows just how important social media accounts have become.

Today, most jobs check potential candidate's social medias before hiring, so this shows just how important social media accounts have become. In public relations, social media is a place where specialist can show the public the image of the organization. 'Social media' can be a little tricky when it comes to balancing the protection of the organization and its image and creating a positive employee culture with respect to social media policies. Organizations needs to take essential and cautious steps to be balanced. First, the organization should empower their employees to share company messaging through the organization social media account. This will allow employees to have a say-so in what is shared on the social media account. Before any of that goes down, the organization needs to set up some rules or a policy regarding social media. These rules should clearly state what can and can not be shared via social media. These rules can apply to the public relation specialist who control or have access to the organization's social media and these rules can apply to all employees with social media accounts. Although, people's individual social media accounts are their own, there should still be rules that explain how employees can not share any confidential information on their personal social media accounts or on the organization's social media account. Another step that the organization could make is to have a pre-approval process, where anything that's going to be posted on the organization's social media account has to be approved by upper management before being officially posted. This could prevent any mistakes from happening.