TRUE/FALSE 1) Word of mouth is the most powerful form of marketing. 2) Patients want a physician who is interested in his or her patients first and...

TRUE/FALSE 1) Word of mouth is the most powerful form of marketing. 2) Patients want a physician who is interested in his or her patients first and foremost. 3) Patient perception is not important until after the first visit. 4) An employee's personal life does not affect job satisfaction. 5) A mission statement is also an internal marketing tool. 6) Practice newsletters are not good marketing tools. 7) Social clubs are helpful in marketing a new physician. 8) Advertising on the television is an excellent way to market a medical practice. 9) A medical practice must hire an advertising agency to help with marketing. 10) Reminders in the form of messages on patient statements are not considered to be good marketing. 11) Involving a physician in community activities is a great marketing strategy. 12) Hanging a physician's diplomas on the wall is not considered marketing. 13) Costs are generally not recovered on elaborate advertising schemes. 14) A great place to market a practice is the video rental store. 15) It is not important for a practice to focus on patient expectations. 16) Teamwork is not important for marketing. 17) Attitude is everything! 18) Dissatisfied patients talk.