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Two large multispecialty medical groups have recently asked you to conduct audits using the BCG matrix. For the first group, your analysis reveals the following distribution of services: Cash cows—65
Two large multispecialty medical groups have recently asked you to conduct audits using the BCG matrix. For the first group, your analysis reveals the following distribution of services:
- Cash cows—65 percent;
- Stars—10 percent;
- Problem children—20 percent;
- Dogs—5 percent.
In the second group, the distribution is:
- Cash cows—20 percent;
- Stars—60 percent;
- Problem children—15 percent;
- Dogs—5 percent.
Provide your analysis to each group and how you reached your analysis.
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