Unit 1 - Individual Project 

Type: Individual Project

Unit:  Knowing Your Market

Due Date:  Wed, 2/22/17

Grading Type: Numeric

Points Possible:  100

Points Earned:  0

Deliverable Length:  See assignment details

Assignment Objectives

Determine the use of available tools for integrated marketing on the internet.

Create a digital marketing plan for inclusion into the business plan.

Complete the following for this assignment:

• Conduct preliminary market research on your venture, and write a paper of 1,500–2,000 words that responds to the following questions:
  • What is the scale of the industry (in units and dollars)?
  • What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
  • Is it a niche industry, or does it reach a mass market?
  • How profitable are the players in the industry?
  • What trends are occurring in the industry?
  • What competition is in the marketplace, and what are they doing?
• Produce a detailed analysis of your markets, and articulate your conventional marketing goals and objectives.
• You should use Internet research, statistical abstracts, buying power indexes, public agencies, industry associations, and competitor Web sites to deepen the analysis of your markets and your competition.
• Include visual aids where they are appropriate.