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Unit 1 - Individual Project Collapse Assignment Overview & "Go To" LinksAssignment OverviewThis assignment is the Common AssignmentDetails Scenario Learn ReadMy WorkOnline Deliverables:Submissions As

Unit 1 - Individual Project 

Collapse Assignment Overview & "Go To" Links

Assignment Overview

This assignment is the Common Assignment

Details Scenario Learn Read

My Work

  • Online Deliverables:
  • Submissions

Assignment Overview

Type: 

Individual Project

Unit: 

Developing Advertising and Public Relation-based Objectives

Due Date: 

Mon, 5/23/16

Grading Type: 

Numeric

Points Possible: 

100

Points Earned: 

0

Deliverable Length: 

1,000–1,200 words

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Assignment Details Assignment Description

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Using the bank scenario as a guide, discuss the following:

  • Create advertising and public relations objectives that align to each one of the bank’s strategic goals. Be sure to use the specific, measurable, achievable, relevant, and time-bound (SMART) methodology.
  • Demonstrate how each objective aligns directly to an organizational goal.
  • Discuss the importance of using specific objectives to meet the organizational goals from measurement, accountability, and return on investment perspectives.
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********** *** ****** ********* ************************ ********************* *** ****** ********* OBJECTIVESEach and ***** ******** institution ** ********* ** *** ********* *** ******** *** ************* ********* *** the sole ****** why ************ ****** ********* productivity *** ********** on * ***** ***** **** *** consumers fall *** ** ***** **** the business enterprise ** *** ******* or ******* ** ****** *** ******** *** to **** down ** **** ******* ******* ** ***** *** ******** in order ** facilitate its ******** ** a *********** market Due to *** *********** ****** ** each and ***** ****** ********* ********* ******** ******** ** **** *** ******* consumers to ***** ******** and ******** ** ******* ** those ** ********************** ******* that the ******* ******* ***** to *** ******* public *** the ******** ** able to *********** *** ** ******* **** *** ******* ** ******* the ******** *********** ****** ****** ********* is ******** ** ******* goodwill *** project *** ***** ** *** business **** ** * ******** light *** ** a bid to ******* ********* to ** ******** **** **** ** ***** to ****** the ******* ** ***** two ******* the ******* should ****** **** *** specific objectives ** *********** *** ****** ********* are ******* **** *** ************ ********* goals **** ******** ********** *** ********* ***** *** as * ****** ********* *********** *** ****** ********* ********** are ****** ** order to ********** *** achievement of *** goalsThe bank scenario ******** clarity on the ***** ** *** ******* *********** which *** ** used to ***** the ********** ** *********** *** ****** ********* The ***** ** *** bank ******* ************* management ** ***** by intensifying engagement on ****** **** ******* ******* ************* *********** with all critical stakeholders ********* ********** ********** to ********** *** ***** approach to *********** and *********** ******* and ********* ** ****** ***** ********** *** ************ ***** vary in ****** ** ************** from **** management *** asset management to ******** ******* and ****** ************** *** ***** *********** *** ****** ********* objectives ****** ***** ** **** *** ** *** ******** strategic goals ************ ** *** ***** ********* *** ** the major public ********* ********** **** ****** ** *********** ** promotion of ******** *********** ***** *** objective ** *** ** ******** **** ** ** ******* *** bank’s ******** **** *** ****** ** establish * ******** ******* with *** ********* at large Establishment ** **** connection ******** ********* ** *** institution to ** ******** with *** **** The customers are also ****** ** ****** *** bank on ****** of banking that ****** them *** ******** **** *** ********* ******** **** ******** ** *** **** hence ** increase in ****** ***** ********** *** public ********* objective of promoting ******** ****** with *** *** bank’s ********* goalsRaising ********* ****** be ******* objective ** *** *********** *** ****** ********* *** *** of ***** *** *** ******* **** ** to ****** *** ***** ********* of *** ******** ***** *** the *********** ******** ** offers ** the consumers **** ***** *** business ********* recognition ****** the *********** ** large The target *** **** *** ** ********* ****** ********* articles and ******** news **** ***** **** ********* ** the *********** ***** ********** the ***** ** business **** *** **** ** ******** ** *** ** *** ******* ******* ** advertising *** ****** ********* ** *** services *** **** offers clients *** ******** the *********** for help *** ****** on ******* banking ****** **** ****** **** An ******** ** *** ******** volume ensures that the *********** **** ** place rigid ********** ********** **** ****** sustainable ******* ***** ** ** **** with *** ******* being *** ****** ******* advertising *** ****** **************** *** ****** ********* ******** ****** **** *** main ********* which ** to inform ******* information ****** business benefits *** ******* **** *** ********* ********* ** **** *** ****** *********** ********* *** ******* institution ***** ******** ******** ********** **** *** ********* ***** in turn lead ** ******* *** ***** ********** Regularly informing *** consumers ******* **** *** **** ********* * ********** awareness program ** *** bank’s brand ******* *** ****** Relations ******** of ********* *** **** ** **** ** interact **** *** ******** ************ In this *** despite ********** ** business *** **** ** **** to ******* ****** insight regarding *** structures ** has *** ** place *** *** *** ******* **** **** This ******* the **** ** improve *** ********** ********* ** **** **** ******** sustainable bankingThe objectives ***** ******* ******* ********* ** ****** *** ** promote ******** are **** ******** in ***** ********* purpose and ***** to *** *********** **** *** **** ******** ** *** *********** ** ********** as ***** execution ensures *** *********** ** the bank’s ********* goals **** *** **** ********** *** *** be done within a specified time ***** depending ** *** banking *************** ****** and capability *** ******* of *** ********** *** ** ******** in ***** ** the ***** ** ***** the **** *** ********* *** ********* ***** after implementation ** *** *********** *** ****** relations campaignsWhen ************ *** ***** ******** *********** *** specific ********** ** **** ************** ***** **** *** **** ** reap * number of advantages *** ******** *** use ** ******** ********** ensures **** ************** ****** the ************ ** ********** *** ************ is **** ** **** track ** *** resources and elements **** *** ** *** *** how they ****** ** ******* *** *********** ** the ******** **** or objective The ********* **** *** *** ******** attained ** **** to monitor ******** 2012)Specific objectives **** ensure **** ************ *** ** * position ** ******** *** ********** **** **** along **** *** ************** **** regard ** ***** ********** *** ******** is able ** ******* the **** ** gain of ********* certain objectives ******* *********** ** corporate goals ** ************ ******* ********** due ** ***** specific ****** *** company *** **** *** **** *** **** ** ************ *** same ** relatively higher than *** ***** *** ******** will ************ ********** are ********** **** ****** ** *** business ********* ****** ** implement ** *** ** ******** ********** also ******* the business ** have * clear ******* ** *** ***** **** **** ** ********* **** the *** ** *** ******** ********** ** **** way the business ** **** ** evaluate *** continue ******* or re-align *** goals to ***** ******** ********** **** ****** ** ****************** Kokenmuller ***** Business **** ***** ***** ********** in ** campaigns 17/5/2016 ************************************ ******* **** ***** 3/1/2012 Benefits of ******* SMART Goals ********* ***********************************

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