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GoPro Marketing Campaign Simulation

• Marketing communication strategy for a new GoPro product launch
• Target audience selection: Young professionals, families, or environmentally conscious consumers
• Communication message development: Emphasize product reliability, innovation, or sustainability
• Campaign objectives: Increase brand awareness, generate leads, or improve brand loyalty
• Media mix: Digital-only, integrated, or experiential focus
• Creative strategy: Emotional, rational, or aspirational appeal
• Measurement metrics: Engagement, conversion, or brand sentiment
• Analyze campaign effectiveness and adjust strategies based on results