Week 2/Lesson 1: Big Data Case Examples Introduction: open a newspaperor a business magazine. orgo to yourlavorite news media web site and you will...

What is the Drivers for Data Collection and Analysis for Amazon.com?

Week 2/Lesson 1: Big Data Case Examples Introduction: open a newspaperor a business magazine. orgo to yourlavorite news media web site and youwill find menticln nl ”Big Data." The term has become all the rage. lt refers tn the focus nforganizations ol all type and descriptions on collecting and anatyzirig vast reservoirs ol data toinlorm business practices, dayatlydaywark processes, and mrporate strategy. The use of datato manage organizations and to abet mmpelitive advantage is not a new idea but because wenow have the means tn collect much mare data at the transactlunal level and heuuse we havebecome sawier as data consumers. bringing data to bear has become a majur focus forbusiness leaders. Indeed. in a survey conducted at 111 majnr employers of NortheasternUniversity undergraduate DUSIHES students, the loremost quality sought after In new hirers —regardless of industry or role within the organization - Is skill In data management and analysisFor example. when asked about the necessary skill set given his business units rule, the w. orSalesat Gillette said. ”It’s all about data!" Big Data Examples: Ammanmm The folks at Amazon are data zealots. rhey mpture data about everything done on their Websites and in theirhilnllment centers. They use this data to market to the customer, to identityand oorrect process problems in their supply chain. to train and inceritivize their employees andto negotiate deals and improve relations with their suppliers. Far example, Amazon gathers asmuch ormation as they can alrout each customer so as to establish demographic oohortproli . They also oollect inlorniation on what oistomers buy and which Web pages theyvisit.They use all olthis data to inform the personalization engine that both suggests products to thecustomer eadi time he/she visits the web site and issues emails to the customer promotingspeo'tic products. 1hese are not random suggestions or bulk mailings Each ciflering iscustomized to the individual consumer and his/her purdlasirlg interests Big data enables website personalization which In turn has revolutionized the way producls and servioes are nowmarketed m consumers. WaHMart Lille Arnamn, waLMart ts anather organization that takes lull advantage Izl damdnvenknowledge or the business. At an operational level. the company opens up its supply chainmanagement systems so that its suppliers can lollaw the consumption at their products onWal-Mart shehtles. These suppliers are then charged by wal-Mart with emuling me just-ln-timerestocked of Walmarl shelves with fresh pruduct. This arrangement streamlines theprocurement and warehousing processes at WalaMart and reduces uverall supplvchainmanagement costs. But It is also a win for the sup pliers who ensure that wal-Mart stores never run out of their products. and If well managed on their end, may also ensure better positioningand shelf space in Wal-Mart locations. In terms of supply relationship management, Wal-Martcrunches its point oi sales data to provide its suppliers with a detail analysis of sales trends or prepmdbyoolsusmls Pagel