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week 2 questions
Responses must be either 200 words or 2 paragraphs
In what ways does the SWOTT analysis help in the strategic marketing process?
What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that its market strategy is appropriate for its target market?
What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important in developing marketing strategy?
What are examples of the pros and cons of primary and secondary data in the marketing research process?
What is positioning and the two methods for accomplishing the strategy?
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