Week 3 Assignment:

Week 3 Assignment: Jobs-to-be-Done      
Team assignment 3: each member of the team must read the attached 7-page article "Escaping the Marketing Morass" about the " jobs-to-be-done" framework (championed by disruptive innovation expert Clayton Christensen for new product development).  Your Topic is : STAGE 2: OPTIMIZING SOLUTIONSwrite a brief report (no more than 1 page) covering the following:   
   1. explain what you learned from reading the section (that adds new understanding to marketing)   2. explain the role of the jobs-to-be-done framework and how it can be used for  segmentation and targeting (in the "science of  marketing")   3. include examples from real companies (that you can get anywhere, except the article itself -- get from our textbook, the internet, practical experience, etc.) that   illustrates the points in number 1.