WEEK 3 HSOMgt

Using the case study, titled “The New Toy at City Medical Center” on pages 449-450 of the textbook, discuss the following:

• How might the fact that Dr. Jones is the second highest revenue producer from general surgery impact how the usage of the capsule endoscopy equipment should be handled? What specific steps should be taken to avoid this situation in the future? PLEASE READ CASE STUDY BELOW!!

The New Toy at City Medical Center—Case for Chapters 11 and 13

Windsor Sherrill and Dale Buchbinder

Capsule endoscopy is used to examine parts of the gastrointestinal tract that cannot be seen with other types of endoscopy. The process uses a very small camera attached to a long flexible tube to view the intestinal tract. The technology is particularly useful when disease is suspected in the small intestine and can sometimes diagnose sources of bleeding or causes of abdominal pain such as Crohn’s disease or peptic ulcers.

A group of gastroenterologists at the City Medical Center proposed the purchase of the capsule endoscopy equipment through the Capital Equipment Purchasing process. After the equipment was approved and the purchase initiated, providers began the process of applying for specific privileges to use it. Three gastroenterologists, Drs. Smith, Sams, and Amalfi, applied for credentials and were approved by the department of gastroenterology and, ultimately, the Medical Center Board of Directors to use capsule endoscopy.

After the three gastroenterologists began to use the new equipment, they discovered that a surgeon, Dr. Jones, intended to use the capsule endoscopy equipment for procedures, too. Having done this procedure at another competing hospital on numerous occasions, Dr. Jones had also been privileged through the department of surgery and, ultimately, the City Medical Center Board of Directors. When Dr. Jones put his first case on the schedule for the Gastroenterology Suite where the capsule endoscopy was to be performed, Nurse Tattler called the gastroenterology department and alerted them to this potential intrusion.

Drs. Sams, Smith, and Amalfi were outraged. They had advocated for the equipment, and this poacher was attempting to enter their domain. While each of them told Dr. Jones that they liked him “as a person,” they were not willing to share their new toy with him or the surgery department. They felt strongly that they “owned” the equipment and the suite. He would just have to go elsewhere.

Dr. Jones pointed out to the trio that the hospital purchased the equipment with capital equipment dollars; the department of gastroenterology did not pay for it. In addition, the suite and the nurses who staffed the suite were employees of City Medical Center, not of the department of gastroenterology. And he had been privileged by his department and the City Medical Board of Directors.

Tempers flared, and the chairs of the two departments were informed of this escalating conflict. Since Dr. Jones had scheduled the procedure and the patient was expecting to have it the next morning, the chairs called an emergency meeting with all the involved parties.