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QUESTION
What are the advantages and disadvantages of being the first mover in an industry? Are buyer-switching costs the most important factor to becoming the first mover? Give some examples of first and late mover firms. Which were the most successful? Why?
Full question
What are the advantages and disadvantages of being the first mover in an industry? Are buyer-switching costs the most important factor to becoming the first mover? Give some examples of first and late mover firms. Which were the most successful? Why? 250 words apa formatÂ
