Word count: 300 Subject: ITS-836: Data Science and Big Data Analytics Reference Book: Big Data Big Innovation: Enabling Competitive Differentiation through Business Analytics by Stubbs, Evan (ISBN: 97

Word count: 300

Subject: ITS-836: Data Science and Big Data Analytics

Reference Book: Big Data Big Innovation: Enabling Competitive Differentiation through Business Analytics by Stubbs, Evan (ISBN: 978-1-118-72464-4) Publisher: Wiley

What are the benefits of doing a pilot program before a full-scale rollout of a new analytical methodology? Discuss this in the context of the mini case study.

Please NOTE:

1. Ph.D. quality submissions

2. Your ideas & your own words 

3. Provide all the citations

4. APA format