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Write 1 page essay on the topic Electronic Channels.Most often this comes as a contrary expectation to any commercial entity. Since the electronic channels allow the consumers to carry out their trans
Write 1 page essay on the topic Electronic Channels.
Most often this comes as a contrary expectation to any commercial entity. Since the electronic channels allow the consumers to carry out their transactions from most convenient locations, they eventually affect the role of retailing traders. Even when the electronic retailing mode is scaled against other methods, it contributes to a very minor percentage of the total retailing outputs. This however is bound to change with the advent of ever changing scale of globalization. It is expected to shoot higher in the near future when electronic means shall be inevitable to institutions and corporations (Lechner & Hummel, 2002).
Some products are more appropriate for electronic channels. This is largely determined by the market trends and behavior. For instance, some factors like public perception on the channel fundamentally contribute to this preference. Moreover, other factors like the effort inputted by the market segment, time that the commodity takes to be delivered and intentions by consumers to search for prices, all count (Lechner & Hummel, 2002).
There are some products inappropriate for electronic channels. Examples of such include experience goods. These are goods that one has to assess based on their tastes and preference for them. For example, a brand of wine can only be assessed once one has had a taste, but not by online inquiry (Lechner & Hummel, 2002).
Lechner, U. & Hummel, J. (2002). Business models and system architectures of virtual communities: from a sociological phenomenon to peer-to-peer architectures. International Journal of Electronic Commerce , 41-53.
Soon, A. & Luis, F. (2012). Social Media in Governmnent- Selections from the 12th Annual International Conference on Digital Government Research(dg2011). Journal of Information Technology Management, Policies, and Practices ,
