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Write 10 page essay on the topic Qualitative Methods in Research.Exeter City Council is unhappy on certain counts about the way in which the festival is being conducted. The Council is interested to f
Write 10 page essay on the topic Qualitative Methods in Research.
Exeter City Council is unhappy on certain counts about the way in which the festival is being conducted. The Council is interested to find out which events of the festival is being liked by the visitors, and what improvements in the opinion of the visitors must be done to make the festival more effective from the cultural and economic point of view. The Council is un-desirous of using the questionnaire survey method. It is interested in engaging some social research method that can provide an in-depth analysis of the views and opinions of the visitors and on that basis want to devise new programmes for conducting the festival in the future.
In general the qualitative research is being supported by different research methods such as ethnography, participant observation, direct observation, unstructured interviewing, case studies, content analysis, and focus groups.
The method of ethnography is used normally in research issues connected with the anthropological issues where the method entails an extended period of participant observation, it is considered unsuitable for this study.
