Write 12 page essay on the topic Clippermac Ltd Marketing Strategy.This study was initiated to carry out a marketing analysis of Clippermac Ltd. Using certain analytical models such as Porters, generi

Write 12 page essay on the topic Clippermac Ltd Marketing Strategy.

This study was initiated to carry out a marketing analysis of Clippermac Ltd. Using certain analytical models such as Porters, generic strategy and competitive advantage, the company was diagnosed.

There after the report examined the methods of market segmentation open to the management. Two methods were presented through which the divisions could be segmented. I suggested segmenting the market into geographical, demographical and time segment. This is because through these methods, the company is better placed to meet up with its objectives.

The paper calls for, a value adding and marketing strategy for increasing yields to the company for the benefits of the entire European Community. It will take approximately five years for projected sales to reach about 1billion pounds per annum. The company expects to target not only high yielding niche market but low income household as well with the introduction of the new products. Key success factors within the market will be

Today's business environment is increasingly becoming more turbulent, chaotic and challenging than ever before and to survive, it is vital that a firm can do something better than its competitors ( Wonglimpiyarat 2004:1).