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Write 6 page essay on the topic Strategic Management of Target.Target stores are usually large and cover about 95000 to 135000 square feet. They carry a variety of goods that includes hard lines, soft
Write 6 page essay on the topic Strategic Management of Target.
Target stores are usually large and cover about 95000 to 135000 square feet. They carry a variety of goods that includes hard lines, soft lines (clothing) and a few groceries. The items found in the target stores specifically includes clothing, shoes, jewelry, beauty and health products, electronics, DVDs, pet supplies, hardware supplies, beddings, sporting goods and kitchen supplies. The stores also carry seasonal merchandise, which includes Christmas decorations during the months of November and December. Depending on the location, the stores might also contain target optical, target clinic, and a portrait studio. By offering a variety of items to the customers, target stores emerge as a business that can survive in a competitive market (Bouwens and Kroos, P. 171).To survive in a competitive environment, a business should be able to assess its internal and external environment. In the internal environment, the business should be able to know its strengths and weakness. The strengths being factors within the organization that makes it compete favorably with the other competitors while weakness is factored at the organization that makes the business not to compete favorably with the other competitors. In external environment, the business should assess its threats and opportunities to be able to adjust to the market changes. This will enable the business to thrive in such environment. The target stores have a number of strengths that make them survive in the today’s competitive retail business.
