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Write 6 pages with APA style on Buyer Behavior at a Large Carpet Corporation. The markets that MFI serves are all business-to-business markets. The difference between the needs of the three markets is
Write 6 pages with APA style on Buyer Behavior at a Large Carpet Corporation. The markets that MFI serves are all business-to-business markets. The difference between the needs of the three markets is dependent on the needs of the end-users of the customers in these respective markets. For instance, for the carpet fiber market, MFI customers include large carpet corporations that produce carpets for residential and commercial needs. The attributes that these carpet makers look for when looking for suppliers of carpet fibers include quality standards that match the requirements of their end-customers, as well as the price in order to provide a cost-effective input in its raw material cost structure, so that when the carpets retail it will have a bigger chance of saleability. The carpet is the end product which the end-user demands.
As for the yarn market, MFI customers include manufacturers of automobile seat covers, furniture, and grille cloths. In this market, the yarn is needed to produce a component of the product, not the end-product itself like that of the carpet. Although the quality of the material, as well as the material, is important, the demand is dependent on the buyer of the furniture, grille cloths and automobile seat covers, which is then dependent on the end-buyer. By looking at the value chain, these MFI customers are a bit farther from the end-user perspective, therefore the concerns of these customers may focus on low price, given a certain quality standard which is required by the clients of these customers.
The customers of the industrial fabric markets also have a different set of needs. These customers include manufacturers of bagging (sacks, bales, bags), swimming pool covers, tenting, and tarps. What the end-users of these MFI customers are looking for is durability when it comes to the quality of the industrial fabric. .
