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Write 7 page essay on the topic Development of an Advertising Campaign for a familiar product/service.show that Samsung Electronics has 214.075 trillion South Korean won worth of assets and employing
Write 7 page essay on the topic Development of an Advertising Campaign for a familiar product/service.
show that Samsung Electronics has 214.075 trillion South Korean won worth of assets and employing 326,000 employees (Samsung Electronics, 2014a. para. 2-3). The company targets international market as it makes a variety of products tailored to meet the needs of various market segments. Samsung Electronics is a part of the Samsung Group which is the parent company behind various brands of consumer goods’ and ship & bridge building sub-companies. The company’s management is centralized and communication flows vertically with minimal mixed vertical-and-horizontal communication when it comes to decision-making (Samsung Electronics, 2014).
The Samsung Galaxy Note Edge is a smartphone flagship iteration of the Samsung Galaxy Note 4. The Samsung Galaxy Note Edge is a 2014 flagship iteration of the Galaxy Note 4, which is the latest smartphone of the Samsung’s Galaxy Note Line of supersized smartphones or shrunk versions of computer tablets. The Galaxy Note Edge differs from the original version, the Galaxy Note 4, in that it comprises of two screens, the major screen on the front panel and a second one on the right edge of the gadget. The Galaxy Note Edge is produced to showcase the marketing strategy of differentiation that Samsung applies to compete with arch rivals such as Apple Inc. and LG Electronics (SAMSUNG INC, 2014b. para 2). Provided that Samsung’s market strategies include the flooding of products in the market to meet the needs of various segments of the market, the company develops three lines of premium devices among them the Note Series. The Note Edge is a premium device produced to provide a new user experience and optimizing gaming, browsing, and drawing capabilities (the S-Pen technology and large front facing screen encourage art). For a premium device, the device is designed and indented to target the middle upper and upper class customers.
The Samsung Galaxy Note series continues to provide customers with enhanced versions of the original
