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Write 7 pages thesis on the topic relationship between consumer behaviors and culture.
Write 7 pages thesis on the topic relationship between consumer behaviors and culture. Culture is the set of norms, values, beliefs, and practices that characterize a group of people or institutions. In this short report, we will be discussing the effect of such culture and also subculture on consumer behavior and marketing application.
We will start off with the overall effect of the culture and explain it in detail with the help of a diagram. Further, we will take individual elements of the culture and explain their relevance with respect to marketing. Carrying on, the influence of subcultures will be highlighted with the help of examples. In the end, we will sum it up with a conclusion and some general recommendations.
Culture influences each of our behaviors in a myriad of ways and most of the time it comes so naturally to us that when we are asked why did we do a certain thing we often say that, “it was the right thing to do” without realizing the fact that it is our culture that determines what is right and what is wrong. It is basically the lens through which each individual looks at the world. Culture works on our behavior on three different levels:
The above diagram clearly shows that culture can be working at multiple levels and a whole nation does not necessarily work in one way opposing the common belief. First, there is a supernational culture this includes terms such as western culture and eastern culture that we normally use. Then there is national, which is limited to one nation. This is the common idea that comes to our mind when we think of culture. however, this is not so limited and even within a nation there are subcultures. Culture has the greatest effect on consumer behavior and hence is the most studied and documented aspect.
There are many reasons because of which culture should be taken seriously. one of them is the increase in globalization and the trend .of crossing the national boundary. Many firms have now become transnational and thus they need to be aware of the influence of culture on different groups of people and adapt their marketing strategy and practices accordingly.
