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Write 8 pages thesis on the topic contemporary issues in marketing- toyota. However, . .Schrage .(2010) argues that with technological advancements, the markets have also widen
Write 8 pages thesis on the topic contemporary issues in marketing- toyota. However, . .Schrage .(2010) argues that with technological advancements, the markets have also widened which makes marketing trickier as now there are a plethora of markets and every market has its own individual needs. Thus communicating with every market is different and requires the usage of different marketing tools. Clever combinations of these tools with the help of technology can increase sales manifold or mismanagement of these very tools can hamper sales. It is up to the firm how it wants to get its message across to the target market. However, Kim and Smith (2001, pp. 211-222) add that incorporating technology has now become essential and every firm now needs to excel in it so that it can face competition globally.
Toyota is adept at its marketing communications. This is because it has reached the top as it is the biggest manufacturer and seller of cars in the world. However, as per Liker and Hoseus (2007), marketing communication has to be varied according to the market segment, their demographics, and the economic factors, etc. for instance when the firm marketed its car Yaris in the UK after their thorough market research they focused on women aged 25-50. Kotelnikov (2010) explains that they also relied on integrated marketing communications which means using several media together to get the brand message across to the target market. As per Schrage (2010) they had a pre-launch gathering were, then trained the dealers regarding the message, developed personal relations with the media and then after the launch communicated their product to the target market with the same message. The result is that the message stays with consumers for a longer time.
A sales promotion is something that the firm doesn’t focus much on because of the product type. They do have regional sales promotions where they sell different models at a discounted price. This is however limited argue Liker and Hoseus (2007) due to the taxes involved in different countries that affect the prices. . .
