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Write 9 page essay on the topic International and Global Business Preparation of detailed strategic report to management analysing the risks, possible methods of entry and attractiveness of entry for
Write 9 page essay on the topic International and Global Business Preparation of detailed strategic report to management analysing the risks, possible methods of entry and attractiveness of entry for a nominated Australian company into a European and an Asian market.
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India is one of the most populated countries in the world and thus provides one of the largest markets for various products produced by different companies around the world among these is the dairy products market, despite the fact that India is one of the highest producers of dairy products the domestic market being worth around 10 billion US$ it still does not exhaust wholly the requirement of the market this provides room for an extra player in the industry which is the reason why I have singled out India as a viable market.
When we look at Denmark though it has a reasonably small market compared to that of India it provides one of the best Import markets in Europe and the market for the daily products is still not that much concentrated a reason for the market choice.(Buffie 2002)
Another factor is the continued peace and political stability enjoyed both countries, no cases of political instability, this creates a calm business environment and provides a chance for economic growth, thus peace and stability is another factor that makes the two markets very attractive.
An examination of Indian trade policies
Trade regulations in India are carried out by the Ministry of commerce and industry of which it announces its Export Import policy after every five years. The government of India looks at trade as not an end itself but as a means to an end the end being economic growth. Thus the main motivation for the government is to encourage foreign trade to stimulate greater economic activity as it seeks to become a major player in the world trade.
Therefore their acceptance of imports is based on the imports ability to stimulate growth of their economy. Their foreign trade policy is built around two objectives that is (Indian policy handbook 2004-2009)
Acting as an effective instrument of economic growth by giving a thrust to employment generation.
The government has further come up with strategies to meet those objectives but for the purpose of this study I will just highlight those strategies that touch on the subject issue.
-It wishes to simplify procedures and bring down transaction costs
-Facilitate the state to be the global hub for manufacturing trading and services.
-Identifying special areas of focus which have the potential to create employment opportunities particularly in the semi urban and rural areas.
-Import of capital goods this will increase it economic value and productivity while at the same time attaining internationally accepted standards of quality
-Use of their embassies as their key players in their export and import strategies and to help link them to their commercial wings abroad. (India policy handbook 2004-2009)
Examination of Denmark's trade policy
Denmark applies no unilateral trade barriers to the products entering its market from Australia and America and being a member of European Union all the external duty tariffs entering its market from non EU markets apply.
