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Write a 10 page essay on Assignment 1 : Individual assignment/ Case study in Advertising Effectiveness.Herein the views of the customers are gained through the conducting of interviews or through the
Write a 10 page essay on Assignment 1 : Individual assignment/ Case study in Advertising Effectiveness.
Herein the views of the customers are gained through the conducting of interviews or through the reviews and complaints generated at different stages. These views thus obtained are tracked along the demographic characteristics of the population in the region to understand the effectiveness of the products produced. Through the above process the features of the product and services produced are matched to the desires of the customer profile in the new and existing markets. The needs of the customers being successfully assessed in the first stage the second stage proceeds where the manufacturer or producer plans to device the right product to meet the stated needs. In that effective planning is needed to be rendered to design a feasible production process which would help deliver adequate quantity and quality of the product in the market however at reduced cost. Further the third stage commences where the producer or service provider is required to design an effective process for the successful accomplishment of the above objective. In that the several functions adhered to meet the desired ends is properly evaluated to help gauge the bottlenecks that may emerge in due course. Strategies are underlined to help in the proper countering of such obstacles. In this stage specific targets are also set which act as benchmarks and are used to measure the effectiveness of the processes underlined. Finally in the fourth stage of the planning process the available resources and organisational systems are properly tuned to help in the steady fulfilment of organisational objectives. (Finch, n.d. p.131-140. Monczka, 2000, pp.1-9. Perreault, 2006, p.288-289). The age of information technology has made the need for typewriting machines quite obsolete. However as the marketing director of a computer peripherals manufacturing company I worked on the concept of developing a typewriter which would have other additional features to compete in the information technology market. This typewriter developed would meet the needs of both business and would also enhance the educational and domestic work processes. (ibmtypewriters.com, 2010). Sketching Success for the Product Produced To evaluate the parameters of success for the new products produced the product developer is required to function on the following parameters. Firstly it is required by the product developer to conduct large amount of campaigning and promotional activities to help in the effective introduction of such in the new marketplace. Secondly the product producer is then required to render small samples in the market place to help the consumers have the initial feel of the product. Rendering of free samples tied with existing products would help the customers have the feel of the product or service who can proceed to make the initial purchases. In the third case the rate at which the consumers tend to make repeated purchases of the same measured along certain time periods. In the fourth case the revenue accruing from per unit sales of the products is also measured which helps to generate a quantifiable image of the success of the product or service in the market. Fifthly the success of the product in the market can also be measured in respect to the increase in market share of
