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Write a 12 page essay on Marketing Systems and Structures, Tesco in the United Kingdom.The first store by the name of TESCO opened up in the year 1929 in the north part of London (Tesco PLC- About Us
Write a 12 page essay on Marketing Systems and Structures, Tesco in the United Kingdom.
The first store by the name of TESCO opened up in the year 1929 in the north part of London (Tesco PLC- About Us 2010).
Tesco has expanded its number of stores widely around the region of UK as well as around the world. They offer retail services according to the need of the customers. The main aim of the grocery retail store is to “serve the customer”. It is important for any retail store to make sure that their customers are satisfied with them. For the retail stores to be successful, it is necessary that customers make repeat visits to the store, in this case, the grocery retail store Tesco (Tesco PLC- About Us 2010).
Focusing on customer satisfaction may allow the grocery retail store to become highly cost-effective as they then would be able to attain a large customer base. The focus of the retail stores should be highly revolving around the issue of customer satisfaction by meeting the demands of the customers (Reichheld 1996). Tesco in the UK alone has around more than 2200 stores. The product range of Tesco includes the groceries, general merchandise, electrical goods, the aspects of banking and insurance services and others of such types (Tesco PLC- About Us 2010).
The type of customer that is going to be examined in this specific case is the loyal customers of Tesco. Customer loyalty can be a very important and strategic factor of allowing the organization to become highly successful in the competitive market. Tesco has demonstrated in many areas that they work on developing loyal customers for their grocery retail store. Some of their schemes have been discussed ahead.
Tesco has worked on making their outlets a one-stop shopping place for their customers. Now by just visiting Tesco, all the needs of the customers may be fulfilled and this way more customers may be interested in visiting Tesco for their groceries and other needs being fulfilled accordingly.
