Write a 2 page essay on E-mail spams.nsensus on a policy framework to tackle spam issues” (OECD., 2006, p.2) The task force on Spam was approved by the OECD and resulted in the OECD Anti-Spam Toolki

Write a 2 page essay on E-mail spams.

nsensus on a policy framework to tackle spam issues” (OECD., 2006, p.2) The task force on Spam was approved by the OECD and resulted in the OECD Anti-Spam Toolkit.

The OECD’s drive against spam resulted in the New Zealand Department of Internal Affairs implementing the Unsolicited Electronic Messages Act 2007 (the Act),

which came into effect on the 5th September 2007. The focus of this analysis is to review how far the Act has gone to implement the recommendations in Element 1 of the OECD Anti-Spam toolkit.

Element 1 of the OECD toolkit on spam addressed regulatory approaches to tackle spam. Element 1 extrapolates that “the development of anti-spam legislation which tackles spam and related problems is fundamental” (OECD, 2006, p8). Moreover, Element 1 observed: “as the legal, political and cultural environments of different countries vary, there is not a global uniform approach to spam or a common definition of spam accepted at the international level. For this reason the Toolkit, rather than advocate a single approach, aims to underline decision points that need to be discussed while elaborating anti-spam legislation and examine the related policy questions” (OECD, 2006, p. 24).

In order to achieve these goals, Element 1 of the toolkit proscribed that legislation should conform to four general principles, namely policy direction, regulatory simplicity, enforcement effectiveness and international linkages (OECD, 2006, p. 25).

2) Require commercial electronic messages to include accurate information about the person who authorised the sending of the message and a functional unsubscribe facility to enable the recipient to instruct the sender that no further messages are sent to the recipient.

The Act further aims to encourage consistent direct marketing practices by requiring electronic messages to include an unsubscribe facility and ensure that electronic messages are only sent to customers who have consented to receiving it (New Zealand