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Write a 2 page essay on : Euro Disney: From Dream to Nightmare*.Download file to see previous pages... The firm expected to receive 11 million visitors per year. The Euro Disney project differentiates
Write a 2 page essay on : Euro Disney: From Dream to Nightmare*.
Download file to see previous pages...The firm expected to receive 11 million visitors per year. The Euro Disney project differentiates itself from the Japan project because in Japan the company created an identical replica of the US Disney, but in Paris the firm utilized a different approach. The design of the park incorporated many adoptions of French and European culture. The reason that Disney did not utilize the full American model it used in Japan is because of cultural conflicts between the American and French cultures. There is wide antagonism in France towards American popular culture. The French culture is threatened by the global hegemony of the English language. The official language of Euro Disney was not English, it was French. Some of the adoptions incorporated into the Euro Disney operation included Disney emphasizing the European heritage of many of its Disney characters and storylines. For example Cinderella lived in a French Inn and Snow White home was in a Bavarian village. The company created new attractions that were customized to the Euro Disney Park including Discoveryland and an Alice in Wonderland attraction. Another major change between the US operation and the Euro Disney was the offering of food items. In America Disney mainly sold fast food items which were easy to prepare and could be delivered fast. In France Disney used a restaurant cuisine eating model.
