Write a 4 page essay on Multinational enterprises social responsibility: case of Nike.The paper tells that Nike is the largest producer of Footwear, clothing, equipment, and accessories for the sports

Write a 4 page essay on Multinational enterprises social responsibility: case of Nike.

The paper tells that Nike is the largest producer of Footwear, clothing, equipment, and accessories for the sports and athletic market. It has approximately nineteen thousands retail centers in the United States and approximately 140 subsidiaries in different parts of the world. The company’s products are produced by independent contractors and in particular, the footwear is produced in developing countries such as Indonesia, China, Mexico, and Taiwan. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of all economies in the world, the level of competition in the global market has increased tremendously. This results from the entry of multinational companies such as Adidas which have a huge financial base that enables them to segment the market, position their products strategically in the market, and attract the loyalty of the customers towards their products and services. In order for Nike to remain competitive, it has been forced to use any means possible to minimize the costs of production in order to offer the target with low-priced products. On the other hand, the firm has been participating in corporate social responsibility which is a business practice that involves participation in different initiatives that are of great benefit to the society. Nike was being accused of violating labor practices and polluting rivers in China. The company has 700 contracted companies across the world. However, working conditions in these factories are one of the major aspects that have raised eyebrows of various non-governmental organizations that agitate for better working conditions. It was stated that the factories were characterized by harassment and abuse by the company officials. It was alleged that the firm has been outsourcing its operations to poor and developing countries which has less developed labor regulations.