Write a 4 page essay on Research methodology used to collect data and converting the data into meaningful information.Download file to see previous pages... The author has selected the issue for discu

Write a 4 page essay on Research methodology used to collect data and converting the data into meaningful information.

The author has selected the issue for discussion after reading the article in newspaper about the sporting habit of person in London. The researcher will use qualitative research methodology in order to gather personal insights of respondents regarding the research problem. Using qualitative methodology will help the researcher to get personal viewpoints of respondents which will help the researcher to address the research problem without using any categorical boundaries or subjective assumptions. Fife and Saunders et al have argued that, using secondary data sources such as books, printed peer reviewed journals. government data etc to collect data can also be classified as good way to conduct qualitative research. Following the argument of research scholars, the researcher will use secondary data sources as a neutral medium to construct the theoretical argument in the literature review and later on test the validity of the response of respondents. The researcher will use convenience sampling as part of non-probabilistic sampling method for selecting respondents for the interview. Using convenience sampling method will help the researcher to conduct the interview in timely and cost efficient manner. After observing the behaviour of players in sports centre the researcher will select one respondent who is ready to give interview for more than 1hour. Research scholars Punch and Patton have stated that using unstructured interview can is helpful in cases where researcher is planning to gather information from respondents without imposing any priori categorization. In this paper, the researcher will use unstructured interview to give chances to respondents to express their viewpoint on the research topic in unhindered manner. The researcher will use a casual approach to slowly drag the interviewee to the core research objectives and allow the interviewees to direct the further flow of interview. There might be cases, where the researcher will ask some contextual questions to interviewee in order to engage him/her with the interview process. Entire unstructured interview process will be tape recorded and later on these interview transcripts will be produced in the data analysis sections. The researcher will fix appointment with the interviewee prior to the unstructured interview and also take his/her permission before asking any sensitive questions. The researcher will examine preconceptions by checking the validity of responses by consulting books and academic journals written on the topic. As the research questions will be open ended hence no coding technique will be used to quantify the responses. The researcher will ensure the respondent that their responses will only be used for academic purposes and their identity will not be revealed for any commercial purposes. The researcher will also ensure that respondent is aware about the ethical norms prior conducting unstructured interview. Transcription The respondent is almost 39 years of age and he is not a sports person by profession. However, the person visits the sports centre thrice/week in order to play his favourite game lawn tennis.