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Write a 6 pages paper on edible arrangements. The founding of the company entailed the key head of the company, Tariq Farid, who partnered alongside his brother Karman Farid to establish the initial E
Write a 6 pages paper on edible arrangements. The founding of the company entailed the key head of the company, Tariq Farid, who partnered alongside his brother Karman Farid to establish the initial Edible Arrangements store, located in East Haven Connecticut in U.S. 1999. Consequently, the store gained franchising capacity in 2001, when the founders captured the entire concept and set the systems and manuals for training, managing and tracking supply chains, production, and profitability (OConnor 8). In effect, they established the initial official franchise in Waltham, Massachusetts, and the business gained ground.
The brand Edible Arrangements is a core exemplification of an ambitious idea established and natured to success in all its aspects, a factor that puts the business on the watch of many public entities, including those attempting to copy the concept accordingly. The international coverage entailed in the franchise investment is an element, which effectively challenges the management of the business, as this vast company establishment requires essential management skills and experience to protect and grow. The founders of the business realized the entire significance entailed in creating a brand that customers would engage accordingly and relate from all levels and status of their lives. Consequently, the brand established in this course becomes a major asset for the franchise. Compromising the brand mission and objective compromises the entire promise made to the customers. Counterfeiting can adversely impair the entire trust, which takes years to build. Thus, protecting the brand accordingly from issues of counterfeiting is the best measure to engage.
In undertaking the establishment to protect the brand from counterfeiting, several measures are indeed available for many franchises. Consequently, these measures are available for all franchises including the Edible Arrangements International. The U.S. Customs and Border Protection E-Recordation Tool is one tool that facilitates the businesses with a platform for recording their copyright and trademark in an online database (Mitchell 22). The businesses registered in this tool effectively have the capacity to identify the suppliers facilitating fake merchandise and false labeling which would lead to counterfeits. Thus, Edible Arrangements International should actively engage in this platform to protect from possible counterfeiting issues that may arise.
