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QUESTION
Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program developmentProvide integrated marketing definitions from two different sour
Write a 700- to 1,050-word paper in which you define integrated marketing communications and the role it plays in program development
- Provide integrated marketing definitions from two different sources.
- Explain the importance of marketing in organizational success.
- Describe how integrated marketing and program development can result in a more successful program.
- Provide at least three examples from different organizations to support your explanation.
- Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.
