You have just launched a comprehensive corporate security awareness program. Your first step is to provide a security awareness workshop to all...

You have just launched a comprehensive corporate security awareness program. Your first step is to provide a security awareness workshop to all employees (management and staff). Your experience as a security manager tells you that bringing all management and staff in a single workshop of this kind may lead to a poor attendance in the workshop. Since this workshop in not mandatory the staff members may have little or no incentive to participate in the workshop Your task is to compose a very persuasive news release for all participants (management and staff) to sell the security to stakeholders, provide strategic value of workshop, and encourage employees to attend the workshop. The news release would be short, effective, clear, concise, and drafted for all levels of employees. Therefore, your answer would be a small enough that all would read. It is expected that employees may not even read long news release with ineffective language and arguments. Budget for this event is not your concern and you have support from top levels of management.