You need to write in a style suitable for a business audience rather than academic, and can assume a certain level of prior knowledge of the subject area amongst your potential readers.       

You need to write in a style suitable for a business audience rather than academic, and can assume a certain level of prior knowledge of the subject area amongst your potential readers. 

          The focus here is on your own professionally informed opinion and conceptual thinking, and whilst underpinning references should be included where appropriate, you will need to consider how, when and to what extent these are used, given the audience you are writing for. 

              You need to ensure that your paper sits within the broad themes of the module in terms of the ‘reformation of marketing’ and you can link issues from across the marketing subject area. This paper can stem from the issues / question raised in task one or be based upon a new subject area (i will upload my 1 task to show the questions that has been raised in first part, so you need to address them in this task). 

*******minimum 15 resources include all with references (The Harvard referencing system)

Assessment Criteria

1-)Ability to present an informed, rationale and compelling  argument in relation to the chosen approach to marketing  50%

2-)Original contribution to the knowledge base  30%

3-)Engaging writing style, narrative, flow and structure  20%