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You will prepare and submit a term paper on Economic Process in De Beers Forever. Your paper should be a minimum of 1500 words in length.
You will prepare and submit a term paper on Economic Process in De Beers Forever. Your paper should be a minimum of 1500 words in length. This works as an attention catcher for the audience as the dandelions presents no idea to the audience what the advertisement is actually about. The attention is also created by the rhyme that is played in the background sung by Dusty Springfield. The rhyme is very slow in tone, more of a slow jazz song which is very catchy in nature. Then the interest is created by dandelions moving from place to place with the words of the rhymes portraying a girl asking her lover some time of his life and to be with her forever that sketches meaning of De Beers’ slogan ‘A Diamond is forever’. They have used three pairs of living things spending moments together. a pair of dandelions, a pair of horses and a couple of men and women. Each presents the quality time they spend together, actually inciting the emotions of their target audience, the engaged, just married or old couples. Then they show the couple romancing with each other at the beach and a guy gifting her girl one of the necklace designs from Journey collection. This creates a desire in the target audience about the Journey collection as they attach their brand with valuable moments of Love which persuades their target audience to embellish their moments also with Diamonds to create an everlasting effect true and eternal love in their relation. Now to end up the advertisement they have not put up a conventional action tagline, rather they have shown one of the pieces from Journey collection with their tagline, With Every Step Love Grows, and their slogan A Diamond is Forever at the end since the trade magazine Advertising Age has called this four-word line the greatest advertising slogan of the twentieth century. The slogan was created by the copywriter Frances Gerety of N.W. Ayer. This advertising is Lifestyle type advertising where attractive people (in terms of the relation they are experiencing) are shown associated with the brand. . .
