You will prepare and submit a term paper on Sales promotions. Your paper should be a minimum of 250 words in length.

You will prepare and submit a term paper on Sales promotions. Your paper should be a minimum of 250 words in length. Sales Promotion Sales promotion can be defined as “the set of marketing activities undertaken to boost sales of the product or service” (The Economic Times, 2014). Sales promotion is the term used to refer to the different activities of communication that tend to provide the consumers, retailers, and wholesalers with added incentives and value so that immediate sales can be stimulated (themarketingguywhodrivessales.com, 2013). Such efforts might stimulate product interest and sale. Devices employed in the promotion of sales include but are not limited to coupons, contests, premiums, rebates, sweepstakes, and point-of-purchase displays.

Managers’ tendency to rely on sales promotion has increased over the passage of time because sales promotion triggers the buyer action serving as a short-term tool while advertising shapes the attitude of market toward the brand in the long-run (Kotler, 2003). A very effective way of sales promotion is the use of coupons. In this strategy, customers either cut the coupons from newspapers or receive them on their own so as to be able to buy products at discounts (Rikey, 2012). Rebates are of two kinds. “an instate rebate, where the discount is taken immediately at the store register, or a mail-in rebate, or MIR, where the customer must fill out documentation, and mail it in order to receive their refund” (Miller, 2014).

Cooperative advertising programs and sales training programs are means of effecting the support of retailers. Different sales promotion techniques attract professional buyers in the business market. Continuity programs are of huge significance in the travel industry and also have propagated to the advertisers of business-products (O’Guinn, Allen, and Semenik, 2011, p. 568). Repeat purchase is rewarded by continuity programs and rebates.

References:

Kotler, P 2003, Sales promotion: Kotler on marketing, [online] Available at http://www.marsdd.com/articles/sales-promotion-kotler-on-marketing/ [accessed: 5 March 2014].

Miller, B 2014, What Is a Rebate? [Online] Available at http://www.wisegeek.com/what-is-a-rebate.htm [accessed: 5 March 2014].

O’Guinn, T, Allen, C, and Semenik, R 2011, Advertising and Integrated Brand Promotion, Cengage Learning.

Riley, J 2012, Sales Promotion, [Online] Available at http://www.tutor2u.net/business/marketing/promotion_sales_promotion.asp [accessed: 5 March 2014].

The Economic Times 2014, Definition of Sales Promotion, [Online] Available at http://economictimes.indiatimes.com/definition/sales-promotion [accessed: 5 March 2014].

themarketingguywhodrivessales.com 2013, Sales Promotion, [Online] Available at http://www.themarketingguywhodrivessales.com/crashcourse/promo.htm [accessed: 5 March 2014].