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Your assignment is to prepare and submit a paper on ad sexualization to increase sales.
Your assignment is to prepare and submit a paper on ad sexualization to increase sales. This sexualization to increase sales is not a recent ploy but has been occurring since the 1940s when women started to become aware of how their bodies influenced others. The extent of sexualized advertisements is however unprecedented. The ramifications of using women’s’ bodies could very easily have a large impact on how women see their bodies, and how men perceive women.
The United States and many fellow industrial nations are fueled by consumerism, the act of individuals shopping for needed or wanted items. This has increased with a free market system that allows numerous companies to create similar products for the same socioeconomic consumer. When there are numerous products available, the consumer turns towards reviews and advertisements to increase their decision-making process. This is what many mid-century women magazines called “educated shopping”, a term to mean that by reading advertisements, women and men were more educated and therefore would spend money wisely. (Breazeal, 232) These companies do not look at the long-term implications of using sexualized terms and images as long as their product sold.
For the creative element, I have chosen to use a video representation of how the sexualization of women and their bodies are shown through advertising. By showing images of how our society has formed its perception of what perfection is, the video will show that the old adage about beauty being in the eye of the beholder is no longer true. Instead, our society is being told and shown what beauty is, and how to be less than perfect is a negative thing. Due to the current issues concerning obesity in this country, the images create a society of bi-polar feelings. There is a desire to achieve perfection while at the same time hating ourselves for the inability to achieve perfection. This creative element will show that there is a propensity of advertising that shows an overt sexualization of women. Advertising companies pray on these thoughts to increase sales.
The history of advertising goes back prior to the sexualization of women and men. In the 1920s and 1930s, most advertisements had the product and may a person.
