Your assignment is to prepare and submit a paper on lonely planet.com/australia as an effective website.

Your assignment is to prepare and submit a paper on lonely planet.com/australia as an effective website. The author of the paper tells that the first guide’s authors and publishers, Tony and Maureen Wheeler, trekked through the overland route on a shoestring budget. Upon their return, their story generated such interest and queries among friends that they decided to write down their experiences. The first travel guide, entitled “Across Asia on the Cheap,” was crudely printed and manually bound, sold 1500 copies in one week, and 8,500 for the year. It was easily eclipsed by the second book, “South-East Asia on a Shoestring”. Today, Lonely Planet is still committed to producing travel guides with an emphasis on independent travel, trustworthy advice, stewardship over the ecology, and editorial independence. (Lonely Planet, 2009). The website’s purpose goes beyond merely providing information about tourist spots. It is intended to address the same purpose as the printed magazine, to provide trustworthy advice on independent travel with an eye towards minimizing cost and maximizing the traveling experience. It also fosters a sense of community among like-minded travelers who seek the out-of-the-way places that conventional tourist travel ignores. Also, it aims to generate an interest in ecology and advocates conservation of the country’s natural resources. Audience – The website is targetted at all tourists, but particularly at the individual or budget traveler with particular interests in visiting Australia. Habitual travelers are encouraged to become members in its online communities, write in its blog site, and organize activities that advance the interests of travel in Australia. Web participants are also invited to help one another, air their problems and give advice and tips concerning individual travel. Lonely Planet contains information not only about Australia’s interesting travel sites and events, but also its history, culture, and people. It also establishes venues where travelers could meet up and compare notes or give and receive advice.