Your assignment is to prepare and submit a paper on public relations. Public Relations is reaching out to the world to create an image of the company, its products, and services so as to have a positi

Your assignment is to prepare and submit a paper on public relations. Public Relations is reaching out to the world to create an image of the company, its products, and services so as to have a positive competitive impact, which in turn makes for a good long term bottom-line. Apart from the traditional public relations function of working with the media and exposing the good side of the organization, now the hectic pace of all the domestic and global industries demand the following functions too: The last, becoming more and more urgent and forceful as the organizations are impacting globally, by their multi-country locations. These generate a plethora of economic, social, cultural and even religious issues, which have to be resolved.

To know the full gamut of the Public Relations function, we need to know and understand these twelve Public Relations deliverables.

1. Communications management – This is a primary activity which focuses towards building up {a} Corporate Image, {b} Provide Product Awareness, {c} Creating Interest, {d} Disseminate Information, {e} Stimulate Demand, {f} Re-enforce the Brand.

2. Relationship management – This demands great tactical skill that adequately addresses the strategies formulated, to be played right across the board. It is all-inclusive and in dire need, nothing is excluded. Traditionally the directions required are {a} Internal ~ Within the organization and {b} External ~ Outside the organization.

3. Media Relations – The core area of public relations is media relations. Efforts are desired to properly publicize products or the company to the members of the mass media ~ TV and Radio, newspaper, magazine, newsletter, and Internet.

4. Publicity - Products or events are to be successfully publicized when launched through various media and Brand Ambassadors or influencers.

5. Marketing communications – This focuses on the products or produces and/or services. Marketing communications {marcom} is primarily concerned with demand generation, product, produce and/or service positioning.&nbsp.