Your Case Analysis should be thorough and may include tables, graphs and/or charts. Your analysis must cover each of the following three area: 1) Problem Identification: Identify the strategic is

Your Case Analysis should be thorough and may include tables, graphs and/or charts. Your analysis must cover each of the following three area:

1)      Problem Identification: Identify the strategic issues and key problems with the company’s current situation. Key points to include: 

a.       The firms current situation and strategy

b.       The problems/issues with the strategy (reference content from Chapters 1 – 8)

c.       The problems/issues with the strategy implementation (reference content from Chapters 10 – 12)

2)      Analysis and Evaluation: Analyze and evaluate the financial performance of the firm. Analyze and evaluate any other factors affecting the company’s strategic success and failure, such as marketing, production, management, etc. Key points to include:

a.       Appropriate/relevant financial ratios.

b.       References to the strategic concepts and analytical tools from the course (e.g. Porter’s five forces, Value Chain Analysis, etc.)

c.       Sound evidence for your evaluation (not merely your opinion).

3)      Recommendation: Provide a recommendation on what the company should do; how they will do it; and when. Your recommendation should:

a.       Address the strategic issues you identified

b.       Include a plan for how to implement your recommendations.

Length limit: Five pages (11 point font, single spaced, 1” margins).